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The DSO Project

THE TEAM


Jeromy R. Dixson DMD, MBA


Jeromy R. Dixson DMD, MBA,  The DSO Project, in ,

Founder, CEO


Dr. Jeromy Dixson serves as CEO of The DSO Project. He is responsible for the overall strategy, design and implementation of consulting services, and provides overall guidance for clients.

Dr. Dixson is a three-time INC Magazine 500/5000 awarded entrepreneur, Former CEO Member-Board of Directors of The Association of Dental Support Organizations (The ADSO), Former Member of The ADSO's Membership Committee, the Founder/Former CEO of Smiles Services LLC and Founder/Former President of Smiles Dental Group PC.

He is a visionary, transformational leader, enlightened mentor, and DSO architect who assists driven entrepreneurial dentists in building unified teams, cultures, and world-class organizations.

Dr. Dixson possesses vast experience in all phases of DSO construction, operation and liquidation. He became the managing partner of Smiles Dental in 2008. In 2010 he finalized a buyout of his former partners, assumed the role of President and immediately accomplished a successful re-launch of the organization, setting Smiles Dental on a path to explosive growth. The company proceeded to double its number of locations, triple revenue and quadruple its valuation in the ensuing three years. From 2013 to 2015, Smiles Dental roughly tripled the number of locations, revenue, EBITDA and organizational valuation again. If you are interested in obtaining funding for your dental group or DSO, please visit our advisory website https://dsoprojectadvising.com

Under Dr. Dixson's leadership, Smiles Dental was recognized three years in a row (2015-2013) by INC Magazine as one of the fastest growing privately held companies in the United States, topping out at #550 in 2013. Additionally, in 2013 he completed a successful private equity transaction.

Education


MBA in Healthcare Management, Oregon Health and Science University
DMD, Southern Illinois University
BS in Zoology, Brigham Young University
Y Combinator Startup School

Personal


In 2016, Dr. Dixson commenced on a one-year RTW (round the world) sabbatical with his wife and three boys, visiting six continents, over thirty-five countries and making memories which will bond his family forever. If you are interested to learn more about Dr. Dixson, a chronicle of these adventures can be found here: www.dixsonsout.com



Ian McNickle, MBA


Ian McNickle, MBA,  The DSO Project, in ,

Executive Advisor


Ian McNickle serves as an Executive Consultant and Advisor for The DSO Project. He works alongside Dr Dixson to advise clients in all aspects of DSO development as well as marketing strategy development, guidance for marketing plan implementation, coaching on measurement of results, and advice on allocation of marketing budget.

Ian is a nationally recognized marketer, writer, and speaker in the dental industry. He has developed significant expertise in online marketing, website optimization and lead conversion, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, direct-to-consumer marketing, marketing strategy, and related topics. In addition, he has developed a set of critical KPI’s (key performance indicators) for measuring the effectiveness of any marketing program.

Ian is a Co-Founder and Partner at WEO Media, a 3X award winning “Best of Class” dental marketing firm (2018–2016). Under his leadership WEO Media has grown quickly to become one of the most widely respected dental marketing firms in North America and has garnered an impressive list of industry endorsements and awards. If you are interested in a customized marketing program for your practice or group, please visit www.weomedia.com.

Ian lectures all over North America at major dental conferences, study clubs, dental societies, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to understand approach that the non-marketer can comprehend and implement. He has written dozens of articles on various aspects of digital marketing for publications such as Dental Economics, Dental Products Report, Orthodontic Practice US, Implant Practice US, Endodontic Practice US, Dental Sleep Practice US, The Progressive Dentist, and others.

Prior to co-founding WEO Media Ian worked in the high-tech industry for 10 years in various engineering and management positions at Siltronic and Xerox. He left high-tech in 2006 to start a regional marketing consulting firm which he ran for several years before eventually co-founding WEO Media in 2009.

Education


MBA, University of Washington
BS in Mechanical Engineering, Washington State University
Honors College Graduate, Washington State University

Personal


Ian is an avid endurance athlete having completed dozens of endurance events including Ironman triathlon, marathon, and ultramarathon events. His favorite activity is simply spending time with his wife Andrea, and three kids Evelyn, Morgan, and Brendan.
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