Jeromy R. Dixson DMD, MBA
Jeromy R. Dixson DMD, MBA
Dr. Jeromy Dixson serves as CEO of The DSO Project where he is responsible for the overall strategy, design and implementation of our services, and provides overall guidance for clients. Additionally, Dr. Dixson is CEO of Dental Capital Partners, a dental-focused M&A Advisory Firm where he advises institutional investors and DSO’s. He is the Founder of SmartDiligence.ai, dentistry’s first comprehensive and AI-driven due diligence product. He also works as a trusted advisor on PE-backed DSO boards and industry Advisory Boards.
Dr. Dixson is a three-time INC Magazine 500/5000 awarded entrepreneur, Co-Founder, Partner and Board Member of Icon Dental Partners, Former CEO Member-Board of Directors of The Association of Dental Support Organizations (ADSO), Former Member of The ADSO's Membership Committee, the Founder/Former CEO of Smiles Services LLC and Founder/Former President of Smiles Dental Group PC. In 2019, Dr Dixson was named to Group Dentistry Now's Inaugural ‘DSO Influencers to Watch’ List.
He is a visionary, transformational leader, enlightened mentor, keynote speaker and DSO architect who builds unified teams, cultures, and world-class organizations.
Dr. Dixson possesses vast experience in all phases of DSO construction, operation, liquidation, and dental technology. Under Dr. Dixson's leadership, Smiles Dental was recognized three years in a row (2015-2013) by INC Magazine as one of the fastest growing privately held companies in the United States, topping out at #550 in 2013. If you are interested in obtaining funding for your dental group or DSO, please visit Dental Capital Partners M&A advisory website
MBA in Healthcare Management, Oregon Health and Science University
DMD, Southern Illinois University
BS, Brigham Young University
Y Combinator Startup School
In 2016, Dr. Dixson commenced on a one-year RTW (round the world) sabbatical with his wife and three boys, visiting six continents, over thirty-five countries and making memories which will bond his family forever.
Ian McNickle, MBA
Ian McNickle, MBA
Ian McNickle, MBA serves as President of The DSO Project. He works alongside Dr Dixson to advise clients in all aspects of DSO development and technology.
Ian is a nationally recognized expert on dental practice growth, dental marketing, and DSO development and growth. He has been named a Top CE Leader and Consultant by Dentistry Today for four consecutive years (2022 - 2019). Ian is a published author of the book “Mastering Practice Growth - The Definitive Guide to Growing Your Dental Practice or Dental Group.”
In addition to being President and Partner at The DSO Project, Ian is Co-Founder and CEO of Icon Dental Partners. He is also Co-Founder and Partner at WEO Media, a four-time award winning “Best of Class” dental marketing agency (2019–2016). Under his leadership WEO Media has quickly grown to become one of the most widely respected dental marketing firms in North America and has garnered an impressive list of industry endorsements and awards. If you are interested in a customized marketing program for your practice or group, please visit www.weomedia.com, or email firstname.lastname@example.org.
Ian lectures all over North America at major dental conferences, study clubs, private events, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy-to-understand approach that the non-marketer can comprehend and implement. He has written dozens of articles on various aspects of digital marketing for publications such as Dental Economics, Dental Products Report, Orthodontic Practice US, Implant Practice US, Endodontic Practice US, Dental Sleep Practice US, The Progressive Dentist, and others.
Prior to The DSO Project and WEO Media, Ian worked in the high-tech industry for 10 years in various engineering and management positions at Siltronic and Xerox. He left high-tech in 2006 to start a regional business and marketing consulting firm which he ran for several years before eventually co-founding WEO Media in 2009.
MBA, University of Washington
BS in Mechanical Engineering, Washington State University
Honors College Graduate, Washington State University
Ian is an avid endurance athlete having completed dozens of endurance events including Ironman triathlon, marathon, and ultramarathon events. His favorite activity is simply spending time with his wife and three kids.
Seth Holmes serves as the CFO of The DSO Project, working closely with Dr Dixson and Ian to advise clients in all aspects of DSO finances, analyses, and investor relationships.
Seth is a seasoned professional in dental/medical practices and DSO finances. He has developed significant expertise in business planning, strategy, financial analyses, capital management, joint-venture partnerships, and related topics. He has experience in financial services, auto, leisure, and healthcare industries. Seth served as Dr Dixson’s Controller in his first DSO; oversaw the cash to accrual accounting transition and ERP conversion; and aided in a successful private equity transaction.
In addition to his work with The DSO Project, Seth is a respected Finance Partner in a large inter-region healthcare organization; providing finance and operational oversight for over 240 departments, 12 service lines, and $800MM+ annual revenue. He owned and operated his own successful franchise while attending college; achieving the President’s Club award for sales, customer, and employee satisfaction. He has achieved over 10+ years of progressively responsible finance and accounting leadership roles.
BA, Business Administration, Warner Pacific University
When Seth is not "playing" in Excel, he enjoys playing piano and golf. His favorite activities include hiking, camping, or just playing games with his wife and two boys. He loves serving in his community and is on the Board of Directors for a local credit union.